Dental CMO Candidate (no fee)

A friend of Powers and King is looking for a Dental CMO opportunity with a DSO. Here's his unique background.  We are offering this search up as a favor to a friend. This is very confidential. If you have an interest in learning more, fill out the form below and I'll send you his resume.

Highlights

* Involved in every aspect and in leadership for a dental marketing agency for 6-years.
* Started from scratch a commercial agency and sold it after 10-years.
* Ran the marketing for a $100M training company for 7-years.

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Introduction:

With over two decades of experience in strategic marketing, I bring a proven track record of driving growth.  My career spans entrepreneurship, corporate leadership, and agency direction - each role sharpening my expertise in results-driven, data-backed dental marketing.

I launched and scaled a commercial agency from the ground up, eventually exiting after 10 successful years. From there, I led marketing for a $100M training company for 7 years, managing national campaigns, brand strategy, and performance metrics at scale. For the past 6 years, I’ve held a leadership role in a dental marketing agency, working with multi-location practices and specialty clinics to build sustainable, scalable growth engines.

I specialize in the metrics that matter most to dental practices—production per visit, patient lifetime value, attrition rates, and monthly collections tied directly to ad spend. I know how to turn Google Ads into a pipeline for high-quality new patients and emergency care calls. I’ve tested and optimized Facebook Ads specifically for dental demographics and understand the creative and targeting tweaks that separate a money pit from a profitable campaign.

I’ve worked hands-on with membership plan marketing, helping practices reduce dependency on PPOs while building recurring revenue. I know which keywords convert in Google searches and how to optimize dental websites with SEO content that actually attracts local patients. I’ve built high-authority backlink strategies that move dental sites up in rankings—and I know which dental vendors deliver and which ones fall short.

Beyond general dentistry, I understand the unique nuances of pediatric marketing, orthodontics, and multi-specialty practices. Whether it's crafting campaigns for orthodontists, growing a pediatric practice through process change, or building referral networks for endodontists and oral surgeons, I know how to align strategy with specialty.

I also know the operational side: how to increase production per visit, how to raise PPO reimbursements, and how to align front office processes with marketing outcomes to prevent patient attrition and improve collections.

In short: I don't just generate leads—I help practices turn marketing into measurable, long-term growth. And I've done it across every channel, every region, and every specialty in dentistry."